Revold’s marketing strategy is a two-stream approach covering two major audience bases that comprise our
crypto-gamer hybrid target market:. Defi and Mainstream.
We are planning comprehensive partnerships with over 10 of the most significant DeFi projects, to find
affinity dapps and platforms that will incorporate into our framework and development, to leverage their
crypto-enthusiast communities, and to grow our own base. A component of our appeal is that we are
about our community building-ethos, not only in our collaborative approach to governance and autonomous,
democratic decentralized systems, but also in our effort to reward our base. By offering their
exclusive cross-promotional NFTs that are part of our Collection we seek to galvanize new converts to
Revold, while giving free access to an airdrop of unique digital property. The random winners, who will
already be engaged and savvy crypto users, may be receiving NFTs for the first time through our airdrop,
are incentivized to be loyal Revold forever. These NFTs will not be playable in-game, but similar to
promo cards, these will never be minted again, making them extremely rare.
Flash pools will also be used to provide liquidity for the in-game economy. Over the three-year program,
will look to partner with 50+ projects that all boast a large token holding. This will give them
the Revold token, which will, in turn, convert users into players.
Mainstream is where we anticipate much of the gaming community resides. Typical global consumers who are
accustomed to centralized game studies and distribution systems on the mass market. We will implement a
similar approach with mainstream marketing, partnering with YouTube influencers with massive followings,
high profiles in niche markets, and are considered to be key opinion leaders in their respective focus
of either gaming, crypto, finance, or popular culture. Similar to our offer to the DeFi projects, we
create targeted content and desirable giveaways that capture their audience, expose them to Revold, and
incentivize a loyal following that sees our community-building ethos in action.
We have already locked in multiple Youtubers and influencers who have seen our project, been informed of
objectives, and believe in what we are doing. Their sincere interest will facilitate an organic spark of
market engagement, and we will honor them with signed contracts that recognize the influencer’s
and dedication to growing their own bases. Our goal is to start making mainstream users aware of the
benefits of Play to Earn, educating them on how being a part of a DAO empowers their chance to define
own economic opportunity, and to give them the same quality of gaming title that they have come to
from mainstream AIR RISE INC Game Developer.
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